Virendra Singh Rathore is the Founder of Udyog Paathshala, Challenging Horizons, School of Inspirational Leadership & Karyon Technologies. He is an impactful Marketing and Branding Coach. A Bespoke Marketing Consultant, he is also known as ‘The Visibility Coach’. With a surprisingly entertaining style, Virendra delivers a profoundly insightful and hard-hitting message to the Business audience across India. He has a strong passion for developing strategies and creating designs that deliver a clear message and drive results. His expertise in Brand Strategy has enabled businesses to reach new levels in Market Awareness and Business Growth. He is a BSc Chemistry Honours from Fergusson College, Pune, He has completed his MBA in Marketing from IBS Bangalore, PGDM Customer Relationships from Symbiosis, Pune and B2B Marketing from IIM –Ahmedabad. He has also accomplished certification in Colored Brain from DCI and Certification in Digital Marketing from Marketing Nertz. During the last 14 years, he has pioneered a new way to do Branding - "Everything a Business owner SAYS and DOES for a Business must be driven by and aligned to their brand strategy – their products and services, their culture and people, their customer service and trade relationships, their marketplace positioning as well as (and not just) their marketing communications."